Product Line Development

Color psychology studies how colors influence mood and decision-making, and it’s important to remember that there’s no one-size-fits-all approach for how to use colors.

"I love doing this, so something has to work." - Annie @naturalannieessentials I think most of us handmade sellers have said something like this during our business journey at least...

Learn how this Etsy seller failed at her first business, but then it led her to a much bigger and better one that she now runs full-time!

"My early insecurities about my products had a profound effect on my confidence in selling. It directly affected my prices and marketing. When I first started doing popup shows, I...

Learn how this former Etsy seller turned her product into a subscription box on Cratejoy that she grows by 20% each month via paid ads.

Why it's important to "niche down" as a handmade seller and how you can grow your business with it.