Business

"With my new brand, I have a target person (not just an audience, but a specific target person), brand colors, a brand manifesto, mission & values, and a brand personality....

"We now have over 20,000 products in stock... to put that in perspective, in my first four years of business I hand made 37,509 products. Yes, I counted. I tracked...

"We didn’t start a brick and mortar shop in a traditional, straight forward way. We didn’t have a ton of money to put into it, but we did have time,...

"That first night, my fiancé Niko and I had to evacuate at 10pm. It was such an overwhelming and scary feeling to be loading your life in a backpack and...

"I had passion and purpose, I could take a decent picture, but I had absolutely no understanding of SEO, keywords, good descriptions, or building a loyal following. I quickly realized...

"It is an honor to stand with these girls and watch them grow and change. I get to see their interest in different aspects of business come out. Some love...