"BOOM, it hit me. I had entered a very saturated market. How do I get people to see me amongst every other brand? How do I spread the name of...
Read moreDetails"Overnight, I closed everything down. Today, Wicked Calm Candles are not available at any given moment online or in stores, but released in collections at my own pace and discretion....
Read moreDetails"As business owners, it's easy to get slammed with feelings like anxiety, depression, or impostor syndrome. So, this month we have three ladies who have very generously agreed to share...
Read moreDetails"Since officially launching October Design in 2011, my designs have been featured in magazines like Country Living, Equistyle, Upstate House, Horse & Style and Hudson Valley Style (cover feature), plus...
Read moreDetails"With my new brand, I have a target person (not just an audience, but a specific target person), brand colors, a brand manifesto, mission & values, and a brand personality....
Read moreDetails"We now have over 20,000 products in stock... to put that in perspective, in my first four years of business I hand made 37,509 products. Yes, I counted. I tracked...
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