Etsy is often the first stop for artisans looking to build their business. This massive marketplace, with millions of sellers and buyers, is a practical choice for many artisans. Many artisans proudly create their store and prominently display their Etsy store links in their bio’s on Instagram and other platforms.
Starting on Etsy is a practical first step. The platform can help attract your first customers, and Etsy handles all your transactions efficiently. It’s a pretty quick process to get up and running on their platform so you can move on to building your business. However as you learn and grow, your business will continue to evolve. Many artisans eventually want to expand beyond Etsy. Herein lies the challenge- All your links and traffic have been sent directly to Etsy. How would you transition your customers toward your brand without feeling trapped within a single platform?
What if there was a way for you to start to build your brand with your own store link and still utilize Etsy? www.link.store is just what you need to make this process simple and seamless.
Link.store offers a service that allows you to create your own branded link. Your branded link can then be connected to go directly to your Etsy store through a simple auto-forward.
So how does it work? Let’s explore this with some examples from existing stores. You can do this right from your browser to witness it in action.
Example 1: Auto-forward from Browser URL
Step 1: Enter in eggiestudio.store in your browser’s URL bar:
Step 2: Observe as it immediately auto-forwards to the Etsy store for Eggie Studio. It’s a quick and easy way to connect the Eggie Studio Store to Etsy.
Example 2: Store auto-forward from Instagram
In this example, let’s say a buyer is looking around on Instagram, and comes across your item. Here is a great example.
After seeing the item, they click on your profile, taking them to https://www.instagram.com/shopbluhem/
They notice the www.bluehem.store link. The customer clicks this link to auto-forward to the associated Etsy shop.
You’ve now seen a couple different ways these links can be used. After seeing these examples, you might wonder “Why would I do this? Isn’t this extra hassle for me since it still goes to Etsy?” It’s a valid question. It’s true- you are still ultimately pointing the customer to Etsy. However, you’re accomplishing several additional things simultaneously:
Establishing your Brand Identity: You’re creating a strong brand name and identity with your customers. Having a branded link preserves flexibility for you in the future.
Enhancing Professionalism: A Branded Link improves professionalism and trustworthiness in the eyes of your prospective customers, especially on social media. With so many stores on Etsy, you might not get the perfect name you desire. Using link.store allows you to have the ideal brand name and still auto-forward to your Etsy store. It helps you overcome naming limitations or URL defaults by the platform.
Increasing Click Through Rates: Branded links are 48% more likely to be clicked than marketplace links.*
Future Proofing your Links: Branded links can later become your website link if you decide to move away from Etsy.
Saving on Fees: You can get 4% refunds on Etsy’s Share & Save when you send more traffic to your Etsy URL via a branded link from link.store. Hooray to saving on fees!
These branded links can be used in all your brand reference locations, including:
- Business Cards
- Email Marketing
- Social Media Bio’s
- Printed marketing materials like flyers, posters, brochures, etc.
- Product Packaging
- Social media posts
Signing up for a free branded link on Link.Store is a simple and easy process. Visit www.link.store, enter your Etsy store URL. Choose your desired branded link and complete the sign-up. Link.store will seamlessly auto-forward your branded link to your Etsy storefront.
For the first 6 months, this service is entirely free, and no credit card is required. It’s really a no-brainer for any marketplace seller to begin building a brand identity!
Don’t miss out! Visit www.link.store today and secure your free branded link.
*per research studies run by Link.Store to test Branded Links versus Marketplace links.
