The Fall 2023 magazine is live! We’re so excited to launch our fall publication this quarter to share these entrepreneurs’ amazing stories with you.Â
In this issue we cover a huge range of topics, from changing careers to harnessing social media for business growth. We have a case study on how to use Etsy and Shopify together to power your business strategy. For those starting to plan and consider trade shows, we share how to build a great trade show booth. Read on to learn more of what is in the next issue!
The strategy that yields optimal results for me involves selecting a theme and creating diverse content around it.
Here's a preview of what you'll find inside our fall publication:
Crafting authenticity
Our first featured artisan is Sandra Dotson of Entangled Co. @entangledco She is an art jewelry designer with a mission to empower people through the creation of wearable art. She built her social media presence and grew her business by sharing her journey. Get her tips and tricks and how she creates her social media strategy.
Creating a great trade show booth
Have you been considering attending a trade show, but feel daunted by designing a trade show booth? Read this article for ideas on how to approach the design to help make your trade show a success.
Maximizing Etsy and Shopify for Long-Term Success
Often we hear how we should either use Etsy or Shopify- but what if there was a way to use both to grow your business for the long term? Join us as we share Kimberly Palmer’s journey on how she does just that with Palmer Yarn company. @palmeryarnco
Turning passion into profitÂ
We welcome Keith Clark of the Keith Clark Collection to share how he transitioned from a more conventional career to artisan entrepreneurship. @keithclarkcollection If you’ve been thinking about what it takes to navigate the journey from traditional employment to artisan entrepreneurship, read his story for some encouragement and inspiration. Â
5 questions with Inventora co-founder Dianna AllenÂ
Inventory management giving you headaches? In this 5 questions article, we interview Dianna Allen from Inventora. @Inventorahq She is the co-founder of the Inventora inventory management system. She shares the most common mistakes she sees artisans make related to inventory as well as her advice on managing inventory.Â
Reflections on H+H America’s Trade ShowÂ
Earlier this summer we attended the H+H America’s trade show. We met a crocheting Mixed Martial arts fighter, saw amazing creativity on display at the cosplay exhibit, and made many new friends. Check out our recap of the show so you can consider attending next year!Â
Artisans of Istanbul
We travel to Istanbul, Turkey for this artisan feature. Learn how the deep history of Turkey affects artisan craft here. We meet Betül, a Turkish Ebru marbling artist to experience the wonder of this craft firsthand. Then we meet Merve and Gözde at the Istanbul School of Mosaic to experience the craft of mosaic tile art.
Transitioning to Retail Space
How do you know if you should get your own retail space? If you want retail space, what are your options? Check out this article to get four ideas on how to approach retail space, learning from artisans that have already done it.Â
The Newsstand
Learn about the latest news here. From a new alliance between Spotify and Patreon, the launch of free channel Made it Myself TV, Live streaming with Whatnot and more!
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