When you sit down to plan out your marketing and sales strategy are you taking advantage of the Pinterest Trends Report? If not, you’re missing out on a great source of rich data that is simple and free to access and can help you optimize your marketing strategy. The Pinterest Trends Report will show you what’s trending, what’s likely to trend soon, and what’s trending in your niche market. You can check their trend report for inspiration on how to position your products in order to increase your return on investment for marketing campaigns. Any seller can start using it right now to see how items and themes have trended throughout the year.
People often use Pinterest for inspiration on their next purchase, so examining trending search terms can be an excellent guide for small businesses to plan out their marketing campaigns. You can see how different aesthetics, styles, and patterns are faring with different age and gender demographics. Once you spend a little time researching on the Pinterest Trends Report you’ll find that ideas for your shop and your business just start bubbling up.
The 411 on the Pinterest Trends Report
The Pinterest Trends Report is free to anyone with a Pinterest account. Simply go to trends.pinterest.com to view the top search terms of the past year. Once you’ve accessed the site, you can refine your search by region, demographic, keywords, interests, and time period by using the filters on the left of the page. Trends can also be filtered by yearly, monthly, seasonal, and growing trend types.
The platform is straightforward and user-friendly. For example, if you are interested in researching jewelry trends, you would simply type in “jewelry” as a keyword filter and this will show you the most searched jewelry-related keywords in your region. You can then sort the results based on the search volume or by the amount of searches over the past week, month, or year.Â
In our example, a quick search reveals huge yearly increases in search words like “permanent jewelry” or “teeth jewelry” (note the “yearly change” with a search term increase of 2,500% and 500% respectively). We might also note that silver jewelry seems to be gaining popularity over gold jewelry (see the 60% yearly change increase of silver jewelry opposed to the 3% change of gold; as well as gold’s weekly and monthly search volume dropping more than silver’s).Â
If you wanted to see more about a specific keyword, you could select the term to view a line graph of its popularity as well as which age and gender demographics it is popular with.Â
Let’s look at the trend details for gold jewelry:
Here, you can compare and contrast detailed trend information of specific key terms to help you plan what products you want to highlight and what keywords you should be using to appeal to your unique market.
In our example, we can see that gold jewelry peaked in popularity in December and is most popular amongst women ages 18-34. If we were selling jewelry ourselves, we might then plan to increase our production of gold jewelry prior to the winter holidays and aim our marketing efforts at women in that age group. We might also compare these terms to the search trends of “silver jewelry” and “wire jewelry” in order to better inform what products we prioritize making and when we advertise them.  Â
Why Pinterest Matters
Of course, Pinterest is just one platform which tends to serve a very particular demographic, so why should you be paying attention to its trend data in particular?Â
First and foremost, Pinterest is an integral mover of consumer markets in the handmade seller community. It is Etsy’s top referring social media channel. This means there is significant overlap between Pinterest pinners and handmade product customers. Pinterest Trends is a cornucopia of trend and marketing data for small businesses; and one that can often be overlooked, or just not known about.Â
Because Pinterest is used as an alternative search engine for many people, the key words tracked through Pinterest Trends collects a lot of useful data from Pinners (a demographic which includes 1 in 5 women in the U.S).Â
Studies have also shown that Pinners spend twice as much money a month as non-users. In fact, 83% of weekly pinners have spent money based on content they saw from brands on Pinterest. In other words, Pinners are key shoppers and Pinterest is a great place to see what shoppers are searching for.
How to Apply Pinterest Trends Report Data to Scale Your Business?
1. Focus on the right products: See what items you already have that are trending and make sure you highlight them on your site and in your advertising.
2. Focus on the right keywords: Leverage trending keywords to boost your SEO by describing all your trending and niche products using popular keywords to boost discoverability.
3. Get the timing right: Watch for when people start searching for seasonal items (like sandals or holiday ornaments) to plan launch dates or to optimize your advertising for seasonal items.
4. Track trends to plan further out: You can get a sense of what is trending in your market long-term by reviewing yearly trend details or checking search trends regularly. Use this information to make larger scale advertising and production plans. Pinterest Predicts, a yearly trend forecast that reports future trends with 80% accuracy, is a great tool to use in tandem with your own trend analysis.
Discover the Pinterest Trends Report Today
The Pinterest Trends Report is a feature that needs zero investment from you, and yet, has the potential to support your business’s sales through relevant and detailed data. You can use it to take actions today (like adjusting key words and product descriptions or changing what items feature on your homepage) that could optimize the SEO and productivity of your business. And diving into the data could easily help you plan more effective sales and marketing strategies throughout the year.
Even beyond keywords and SEO optimization, having a data-backed understanding of what is trending in your market can help spark ideas and creative solutions you need to take your business to the next level. Discover for yourself what inspiration you and your business can get from the Pinterest Trends Report.Â
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