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Imagine This:
You just finished stocking your small business with your wonderful new product. You’re excited and ready to post everything online and share it with the world. But here’s the problem. You have no idea how to take a truly eye-catching picture of your product. You need something that will call out to your customers, “Hey, choose me!”
And sure, you’ve dug out an old bedsheet from the closet and painstakingly arranged it on the dining room table over an old cardboard box you had laying around. But you don’t have a clue what all the buttons on that fancy camera your friend loaned you mean and you’ve been wandering around the house all day with your set-up trying to find just the right lighting. When it comes to selling online, a good photograph can make or break a sale, and sometimes it’s just too much of a hassle to do it alone.
Excellent Photos Sell Product
Buyers scroll through countless items before finding the one that they want to purchase. Without being able to interact with the product in person, all a potential buyer has to go off of is your photo to determine whether or not they want to buy your product.
Buyers are bombarded by picture after picture of potential items. A good picture is the only thing between a potential buyer clicking on your product or scrolling past it to the other hundreds of ads they see before making a purchase.
Expert photographs set your product apart and draw in clicks, and sales. Your photographs are the first impression and often the primary selling point of your work. A well themed product photograph will allow you to build your company aesthetic and establish a cohesive identity as a business. Beautiful product photos draw people in, catching the eye and making potential customers want to get a closer look. And an expertly framed slice of life photograph helps the customer conceptualize your products in their life. Great photographs are essential to selling products online.
Taking professional grade photographs, the kind that actually sells, is really hard. Many artisans just don’t have the necessary equipment available to take skilled photographs without massive costs. Nor do we all have the time or sets to get truly captivating images of our work. Luckily, there are companies like Soona available to help.
Soona is a fantastic company that works with makers to help you to get the professional photographs you need to sell your products online. They’re a really unique company which allows you to get great photos and videos of your products from the comfort of your own home!
How Does it Work
Getting professional-grade product photographs is easy by following these three steps on the Soona website.
1. Create your shoot
To start your photography journey with Soona, all you have to do is go to their website and create your shoot. They allow you to choose from an array of pre-built shoots with their business packs, which, if you’re like me and have no idea how to begin to design photo shoots, can save so much time and energy. You can also build your own shoot from scratch, if you have something special in mind, by pre-selecting every detail.
2. Ship your product
This is the really unique thing about Soona. While you could get all your products together and drive to their nearest studio (which for many of us can be hours away), with Soona you can actually ship your products to them! This makes work with Soona easy, fast, and allows you to obtain professional photographs from wherever you are.
3. Attend your live shoot
After your products arrive at the studio, it is time to schedule your photo shoot. You can attend your shoot virtually from anywhere. The virtual call format allows you to give feedback on photographs as they’re being taken and to pick your favorites from a gallery of options. This allows you to work with expert photographers in real time during the shoot to make sure each photograph is perfect.
And in the end, you only pay for the photos you like! Starting at $39 per photograph it’s a cost-effective way to boost your online sales and make your business stand out among the crowd.
This essentially means you get your first photo shoot free!
