The December magazine is live and it’s the final magazine for 2021! Since we’re heading into a New Year, we wanted to include some topics that will give you the tools you need to make 2022 a year of success. In fact, we included more information about marketing tactics than we usually do.
We particularly highlighted the topic of email marketing in this magazine issue because it’s one of the best tools you can use to grow your business. It was email marketing that took Chelsea’s business to 7 figures and she shares exactly how she did it with you. We hope this magazine issue is helpful in creating a strong 2022 for your business!
Â
Our First Featured Story: Building a 30,000 Email List
We met Chelsea through a fellow business owner and learned that she’d created a 7-figure business thanks to her email list. And not only that, she was able to get to 30,000 subscribers in just two years. We were thrilled that she wanted to share her story in our magazine because she doesn’t just tell you about her email list, she tells you exactly how she grew it by creating lead magnets!
“Thanks to email marketing, I earn more in one month working for myself than I used to earn in a full year as an employee. But there are more reasons why email marketing pays, beyond the money.”
– Chelsea Clarke @herpaperroute
Our Second Featured Story: Fear of Rejection
We met Meghin when she answered our Question of the Month and mentioned that after launching her new brand, she initially didn’t get any sales. This happens more often than you’d think and we were eager to hear more about Meghin’s experience, what kept her going. Spoiler alert: she didn’t give up and she ended up selling all of her products!
“If I would have stopped that night, I’d still be stuck thinking I wasn’t good enough or I did something wrong. This was a lesson to me and a lesson I hope will touch other business owners with. Just because someone doesn’t like or buy something one day, doesn’t mean it’s time to give up.”
– Meghin Scott @madebymeghin
Bonus Feature: Tracy Matthews from Flourish & Thrive
Tracy Matthews used to write for the magazine many years ago and we’re so excited to have her back! She runs a successful coaching program for jewelry designers and has 25+ years of experience running a successful jewelry brand. She’s just released a new book called, The Desired Brand Effect, which is already ranking high on Amazon!
In the magazine, Tracy goes over solid marketing techniques to incorporate into your business in 2022. She discusses email marketing, direct mail campaigns, and even SMS marketing!
“When was the last time you dug into the metrics of your marketing to see what people were actually responding to? If you aren’t in the habit of tracking this well you might be one of those people who feel frustrated by marketing or burns out because you aren’t marketing in a way that your customers respond to.”
– Tracy Mathews @flourish_thrive
Magazine Question of the Month
Last month we asked sellers what their make or break moment was in business. Read their answers in this month’s magazine! Click here to answer next month’s question and get featured in our January magazine! Product by @soosoostudios.
How Chelsea Got 30,000 Email Subscribers in Two Years
Chelsea is sharing how she grew her 7-figure business by building up her email list, and she’s sharing the exact lead magnets that she used to interest people in joining her list!
Â
Productivity Vs. Busyness
During an experiment, Deb discovered that sellers were not becoming more productive even after working more hours on their business. She discusses why that happens and how you need to target the high-impact tasks that drive your business forward.
Â
Overcoming Fear of Rejection
After spending a month preparing for the launch of her new brand, nobody bought anything on the launch day. But Meghin didn’t give up and she ended up selling everything that she’d listed.
Â
Ending the Year Strong with Marketing that Matters
Tracy Mathews is back at the Handmade Seller to dive into the types of marketing techniques that will create a strong 2022 for your business, including fun giveaways and text-based marketing.
Â
Top Influencers to Follow
Hannah is sharing her list of Instagram influencers she follows that help propel her Etsy business forward. Don’t miss it!
Â
The November Newsstand
Get updated on the latest industry news, shopping trends, social media changes, and more!
Interested in a subscription to the magazine?
Interested in a digital or print subscription to our quarterly magazine? Or are you interested in reading back issues of the magazine?
