How Anna Uses Her Experience as a Magazine Editor to Promote Her Jewelry Business

The November magazine is live and it’s a great issue this month! This particular magazine has been in the works for a long time and we’re super excited about it! One of our featured sellers, Anna, helped create over 30 best-selling craft magazines and now she’s incorporating what she learned about content creation into her jewelry business. And we contacted our other featured seller, Natalie, almost a year ago after she got a book published about her craft. It turned out, she was actually in the process of publishing her second book, so we decided to wait to share her story until after both books were out. And now they are! And of course, we have LOTS of other great topics for you, too!

“The secret was that we put great content at the heart of our strategy.”

After helping create over 30 best-selling craft magazines, Anna learned that content is king. Creating great content should be the core strategy for every online business. Read how Anna uses her knowledge as a magazine editor to create great content for her jewelry business.

“Without a doubt, the quality of your content will determine whether your followers will stay or go. If you keep posting sales messages, your followers will lose interest and stop engaging with you. Having a great content strategy and a plan is essential to building a highly engaged group of followers. And, whether that’s 10 people or 10,000 people, remember that they clicked that button to follow you. You are their influencer and how great does that make you feel?”

-Anna Davenport @silvernutshell

“It was a natural fit to incorporate my own books into my business.”

Natalie landed a book deal (twice). Having never been an author before, there was a big learning curve and she didn’t know what to expect. Read about her journey getting two books published, why she was chosen by the book publisher, what was expected of her, what the process was like, and her advice for any other sellers wanting to get a book published about their craft!

“The experience of working with a publisher was so foreign to me with my first book! Going from being a self-employed artist to working with a large business and fitting into their processes was overwhelming at first.”

– Natalie Ranae @natalie_ranae

Here’s a preview of the goodies inside the November magazine:

October Question of the Month

Last month we asked handmade sellers how they’ve reacted in the past to a dip in sales and how they’ve learned to stay positive. Read about their experiences with doubt and how they’ve learned to adapt. Click here to answer next month’s question and get featured in our magazine!

How Natalie Got Two Books Published About Her Craft

Read about Natalie’s journey getting two books published, why she was chosen by the book publisher, what was expected of her, what the process was like, and her advice for anyone wanting to get a book published about their craft!

 

Three Ad Strategies That Work on a Small Budget

Learn how to reduce your advertising investment by retargeting people who are already interested in what you have to sell. It costs less and it’s far more effective.

 

Create Great Content and the Rest Will Come

After helping create over 30+ craft magazines, Anna learned that content is king. Creating great content should be the core strategy for every online business. Read how Anna uses her knowledge as a magazine editor to create good content for her jewelry business.

 

Bringing Your Brand Story to Life

The biggest brands make use of story telling in all of their marketing efforts for a reason. Read how and why to better tell your story.

 

Rescuing Plants Turned into a Surprise Business

Read how Salina’s boys stumbled onto a business idea while rescuing local bonsais and then found a market for the plants on Etsy.

 

Budgeting for Your Business Made Simple

A budget provides the framework for growing your business with good financial planning. Here’s how to fine-tune your process and accurately plan for the future.

 

The November Newsstand

Get updated on the latest industry news, shopping trends, social media changes, and more!