As we all adjust to a new normal, consumer needs and purchasing habits are changing. Shoppers are seeking comfort in art, DIY projects, or decluttering their homes and are turning to Etsy for products that bring a little comfort and joy to their days. To help you adapt to this evolving retail landscape, Etsy published a new Marketplace Report, analyzing trending searches and recent shopping behavior. Continue reading to discover what people are currently buying on Etsy and how you can adapt your online shop to these new needs.
Change-the-Date Cards
The entire wedding industry is switching gears as couples are forced to cancel or postpone their weddings. These cancelations and postponements have generated an increased demand for change-the-date products of all kinds.
7,311% YoY increase in searches on Etsy containing “date change”
Decluttering Solutions
With so much time on their hands, shoppers have started to declutter their homes and are looking for stylish solutions to organize their belongings. “My items are tailored to help those who craft with organizing their craft supplies, [but] I also make items that help with desk/office organization. Given the fact that most are home from work or working from home I have seen a substantial increase in sales,” writes John Roberts, owner of CustomWoodConcepts.
61% YoY increase in searches on Etsy for “pantry labels”
Home Office Decor
Whether it’s prints to make us laugh or cute office accessories, the work-from-home orders have led to an increase in office decor purchases. Shoppers are looking to breathe some life into their office spaces to keep them motivated.
20% YoY increase in searches on Etsy containing “home office”
Lovely Loungewear
A small advantage of working from home is that we get to wear our comfy clothes all day. Sellers are offering soft fabrics and versatile options that can be worn for video meetings and couch sessions alike, e.g. jumpsuits, wide-cut pants, and high waistlines.
11,860% YoY increase in searches for “tie dye sweatsuit”
Feel-Good Accessories
Etsy shoppers are using small accent pieces like earrings or bracelets to dress up casual outfits for their online meetings. “[My] jewelry is selling like crazy now. People want something pretty and fun to put a smile on their face during these difficult times,” shares Etsy Seller LulaBugJewelry. Provide comfort with inspirational mantras or share a pop of color with statement earrings and necklaces.
76% YoY increase in searches containing “cute earring”
Staying on Track
Shoppers need help to stay on track despite their hectic home schedules. Weekly planners, calendars, and other organizational tools are in high demand at the moment.
45% YoY increase in searches containing “homeschool planner”
Home Decor
Now more than ever we want to feel comfortable in our own homes. Shoppers are looking for accessoires to refresh their living spaces including pillows, throws, planters, artwork, and backyard decor.
591% YoY increase in searches on Etsy containing “living room art”
Printables and Downloadable Offerings
Since the pandemic can lead to shipping delays, shoppers increasingly turn to printables and downloadable products. Think downloadable patterns and how-tos, coloring book pages, games, or daily affirmation cards.
112% YoY increase in searches for “printable coloring page”
Kids’ Entertainment
Help shoppers and their families pass the time with kid and adult-friendly games, puzzles, playmats, and blocks.
81% YoY increase in searches containing “puzzle”
DIY Kits
Whether it’s baking sourdough bread or learning embroidery, shoppers are looking for new hobbies and creative challenges. Consider offering DIY craft kits for all levels and ages.
630% YoY increase in searches containing “craft kit”
Self Care
We’re all looking for ways to pamper ourselves, lift the mood, and quiet the mind. Heighten your customers’ senses with aromatherapy, body oils, or bath bombs.
21% YoY increase in searches containing “skin care”
Thank You Gifts
During these hard times, Etsy continues to be a great source for unique, handmade gifts. “I have had a lot of customers buying items as gifts for others and having them shipped directly to their family or friends because they can not get out to do it themselves. I have also had customers buying multiple items as celebrations of life gifts in memory of loved ones who have passed away and because we can’t have normal funerals they are gifting these items to close family and friends, very, very sad times,” shares Etsy UK Seller LittleGemsJewells. Consider offering gift wrapping services and personalized messaging to appeal to shoppers that are looking to buy gifts for their loved ones.
In the coming quarter, 33% of Etsy buyers’ projected purchases are centered on gifting.
