If you’re logging into Instagram today, you might notice something different with your account. The testing phase for hiding Instagram likes from followers has been going on for 6 months in various countries, but it’s just now made it to the United States. We should see the changes being implemented over the next few weeks
How will the “new” Instagram look?
As you scroll through posts on Instagram, you’ll still have the ability to like them, but you won’t see how many other people have done the same. But don’t worry, because you’ll still be able to see how many people have liked your own photos be clicking the “Others” tab under the post.
Why are likes being hidden?
In a nutshell, Instagram believes that this change will help everyone communicate and interact in a more genuine way, rather than being swayed by what theyperceive to be popular or not. Have you ever paid more attention to a post because it had a ton of likes? People are more likely to notice something that’s getting a good reaction from others. Without the ability to see what others think of a photo, your responce to it will be unaffected by anyone else’s oppinion.
How will this change affect your business?
Since popularity helps with gaining traction, everyone may see a dip in their engagement at first. It’s going to take some time for users to get used to the new system, including your fans. The key is to not panic and keep focusing on the only thing that will make a difference for you: posting quality content. This is what it all comes down to. At the end of the day, every change made by social media forces you to find better and better content so that you don’t lose traction. This isn’t a bad thing because it keeps us on our toes and as business owners we always need to be a little better today than we were yesterday.
Let’s work through this together!
The best way to maneuver big changes is to stay in contact with each other and communicate about how the new system is affecting us. Thousands of small business owners working together is far more powerful than one person working alone! Imagine what we’ll discover along the way!
Comment below about what you think of these new changes!
