Mary Kate’s had to close down her business overnight after a mental health crisis. Sometimes our businesses start to run us instead of the other way around, but although Mary Kate was forced to close the business, the time off completely transformed how she looked at her life and brand. After months away, she brought the company back with a new business model and ended up doubling her profit with less inventory, less work, and only one selling platform (not Etsy). Read how she did it.
“Overnight, I closed everything down. Today, Wicked Calm Candles are not available at any given moment online or in stores, but released in collections at my own pace and discretion. I now turn double the gross profit in just a few hours with each collection and virtually no overhead. Yes, you read that right. I doubled my profit.”
-Mary Kate from Wicked Calm Candles
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