The July magazine is live!
This month, we’re excited to feature Cheryl’s story about re-branding her business. During the process, she was able to establish her brand personality, colors, mission statement, values, and identify who her customers are. But best of all, she created a brand that’s in-line with her own personality and through that she was able to fine-tune her product line and streamline production!
Our second feature seller, Chelcie, has a crazy but inspiring story about how she turned $100 into a six-figure business. She was so determined that she even did her woodworking out in the snow due to not having a garage! And of course, we have lots of other great content for you as well. Dive into part 3 of our series on growing your artisan Instagram account for free, learn the top 4 trade show mistakes according to a seasoned attendee, and get updated on the latest industry news, shopping trends, and social media changes!
Read How & Why Cheryl Decided to Re-brand Her Designer Handbag Company
Cheryl Williams —
“With my new brand, I have a target person (not just an audience, but a specific target person), brand colors, a brand manifesto, mission & values, and a brand personality. I was able to really dig in and identify my core audience and my brand’s purpose.”
– Cheryl from 86 & Norman
Read How Chelcie Turned a $100 Investment into a Six-Figure Business
“We didn’t start a brick and mortar shop in a traditional, straight forward way. We didn’t have a ton of money to put into it, but we did have time, energy, and endless ideas. We also had an amazing set of skills between us: we were a florist, business owner, painter, mix-media artist, teacher, ceramicist, therapist, saleswoman… and, we were scrappy.
-Chelcie from Studio Wildflower
Here’s a quick preview of the goodies inside this month’s magazine:
- How and Why Cheryl Re-branded Her Designer Handbag Company
- Do Product Discounts Harm or Help Your Profit Margins?
- How Chelcie Turned a $100 Investment into a Six-Figure Business
- 4 Costly Trade Show Mistakes to Avoid
- How to Organically Grow Your Artisan Instagram Account – Part 3
- The Story of a Van Transformed into a Mobile Shop
- The Newsstand (Industry news, shopping trends, social media updates, ect.)
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