How Jae Got Her Products Into 200+ Stores, Spas, Hotels, and Boutiques

The June magazine is live!

This month, we got to feature an amazing handmade seller! Jae, owner of Benjamin Soap, shared how she grew her business from a laundry room and a $500 investment to a brand with products in over 200 stores, spas, boutiques, and hotels. She now has an inventory of over 20,000 products for her bath and body brand. Read her story to learn how she meets and keeps in touch with potential customers, what she had to go through to grow her brand to this size, and what it’s like running a large business that still makes every single product by hand.

“We now have over 20,000 products in stock… to put that in perspective, in my first four years of business I hand made 37,509 products. Yes, I counted. I tracked every batch of every product I made.”

-Jae |  Benjamin Soap Co.

Here’s a quick preview of the goodies inside this month’s magazine:

• Getting Products into Stores, Spas, and Hotels – Learn how Jae landed large wholesale accounts and grew her business to an inventory of 20,000 with an investment of just $500.
• Do You Need Two Etsy Shops? Deb debates the pros and cons of having two Etsy shops and takes you through a 4-question quiz that will help you determine if you need that second shop.
• Why Jovy Raised Her Jewelry Prices – Learn why Jovy raised her prices twice and how her business (and bank account) transformed because of it.
• Writing a Catchy Bio for Instagram – Learn how to find your brand’s voice and write the perfect Instagram bio for your business (with examples).
• How Eco-Friendly Packaging Impacts Your Brand – 88% of shoppers now expect businesses to use more sustainable supplies. Learn how becoming eco-friendly can help your brand.
• The Newsstand – Discover the latest home decor trends that Etsy shoppers are crazy about, Instagram’s big platform change, the top 10 accessories trends for summer, and learn what 46% of shoppers are saying they want from you.