Meet Kyle & Arielle! They raised $6,500 in 30 days on Kickstarter for the launch of their new (handmade) jewelry line.
In the September issue, Kyle & Arielle share:
- Why they chose Kickstarter to raise money
- What types of products sell best on Kickstarter
- How they created their promotional video
- How to write a Kickstarter pitch
- How they got traffic to their Kickstarter campaign
- How to get Kickstarter to feature your campaign
Kyle & Arielle Borcik —
“When Arielle wanted a little extra spending money, I took $100 out of our savings (which was a lot of money for us) and I told her to use this money, not for spending, but to start a business with it. That way the business could give her a little extra spending money every month. She ended up building a successful company with over 15,000 sales and $300,000 in revenue in under three years.
What was crazy was that she did all of this without even owning a computer. She used an old smartphone that was given to us and either connected to wifi or went to the public library.
After I had quit my job, we were looking into the future and decided Etsy was no longer how we wanted to make our living. We built a website and decided to launch a separate brand/line. Once we had our hearts set on our new idea, the Time Necklace, we had to figure out how to launch another successful start-up. That’s why we turned to Kickstarter.”
-Kyle & Arielle | The Time Necklace
Here’s a quick preview of the goodies inside this month’s magazine:
- How Kyle & Arielle Raised $6,500 on Kickstarter in 30 Days – Sometimes creating a unique product means investing large amounts in bulk supplies that can’t be bought in small quantities, but Kyle and Arielle didn’t let that stop them! They raised all the funds they needed on Kickstarter.
- Three Ways to Create Pinterest Images that Get Clicks – Pinterest is a visual platform. This is where we all go for inspiration and know-how. So marketing on Pinterest should be all about a constant flow of high-quality visual content tailored to your audience and their preferences.
- Copy in a Can — How to Deal with Discount Diggers – Everyone likes to find a good deal, but as a seller, giving out constant discounts can really hurt your business. Kateland Kelly has created some templates you can easily use to respond to discount requests.
- Seven Reasons Facebook Isn’t Bringing You Sales [VIDEO] – Facebook is still the biggest and most impactful social media platform, and organic reach and engagement isn’t dead, you’ve just got to play by the new rules. Jackie Muscat takes you through the changes in her video tutorial.
- What is the Best Crowdfunding Platform – You’ve got a concept. You’ve got a product. You’ve got a plan to scale up. You’re convinced you’ve got a market, but you may not have the capital to get going. Jason takes you through a comparison of the best crowdfunding platforms to raise money on.
- Video Marketing Essentials: Going Viral – Going viral is considered by many to be the holy grail of video marketing. Michael DiBiasio breaks down what it takes to go viral and how to increase your chances of being viewed and shared by the thousands.
- Shout-Out Marketing & How to Use It – Shout-out marketing is a marketing tactic that many independent business owners still do not utilize within their digital efforts. The basic principle behind shout-out marketing is simple: An influencer mentions or recommends your brand to their followers.
- The Newsstand – Stay up-to-date on the latest industry updates! This month learn how Instagram is “the” place to shop for vintage products, find out how to prepare for the new mobile updates, and learn about Facebook’s new Augmented Reality (AR) ads.
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