Meet Jamie! She managed & escalated her company’s growth by hiring talented employees who value her mission.
In the June magazine, Jamie shares:
- Five signs that it’s time to hire help
- How to determine which tasks to delegate
- The key components of an effective job posting
- How to help applicants “self-evaluate”
- How to spice up the application process
- How and where to post jobs
- How to pre-screen applicants
- What questions to ask during the interview
- When to use employee contracts and probationary periods
“Over the years, the demand for our products and the growth of the business continues to blow my mind in the best way possible! Every single product is still crafted by hand, with love, because that’s what makes our products and company stand out above the crowd.
How do we manage to continue to handmake all our products with that kind of growth? Well, I couldn’t have done it without the team of talented and dedicated individuals I’ve brought into my world. As a full-fledged introvert who would rather be in my studio playing with my skincare potions, I’ll be the first to admit that the thought of bringing people into my world was intimidating. Throughout the years though, I’ve learned to value opening myself (and my business) up to “outside” support. I’ve also learned how to approach the process of hiring in a way that is tailored to my needs and the needs of my business. My hope is that some of these lessons and tips can help you reach your next big goal because there’s nothing more than seeing my fellow makers bringing their dreams to fruition.”
-Jamie | Grounded Sage
Here’s a quick preview of the goodies inside this month's magazine:
- Hiring with Head & Heart: How This Seller Built Her Dream Team – Meet Jamie Sabot! When the demand for her product outgrew her ability to keep up with orders, she met the challenge by hiring amazing employees who valued her mission.
- Is Video Marketing Right for Your Handmade Business – More customers are gravitating toward video presentations over written content, but does that mean that it’s a good fit for you and your product? Here are 5 questions to ask yourself as we kick off this new video marketing series!
- Video Marketing Essentials: The “Explainer” Video – Explainer videos are currently one of the most popular (and effective) marketing tools being used by sellers today. Here are the steps (with examples) to creating a short video that has a big impact.
- Everything You Need to Know About Instagram’s Shopify Feature – The “shoppable posts” feature allows merchants to tag products that are available for purchase and lets users buy them within the app, turning Instagram into a direct sales channel.
- Summer SEO Series Part 2: 4th of July and Labor Day Keywords – We’ve compiled a list of keywords for both the Fourth of July and Labor Day, which means you can keep focusing on churning out those products in anticipation of explosive summer sales.
- What is a “Conversion” and Why Does it Matter – The responsibilities of being a business owner can be overwhelming and it often prevents business owners from closely monitoring their marketing. That’s why it’s crucial for you to create a sales funnel for your small business, and it all starts with something called a “conversion.”
- Werble – How This App Can Change Your Marketing Strategy – As a business owner, you constantly need extra ‘umph’ to outshine the millions of products you’re competing against. Werble gives you that extra boost by making your content sparkle (literally).
- The Newsstand – Stay up-to-date on the latest industry updates! This month, learn about Etsy’s 2018 Trend Guide, new features that Instagram is testing, and compelling research that shows what consumers really want from you. Hint: it’s not what you expect.
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