Meet Mary Kate! She found fulfillment, passion, and profit by creating products with a purpose.
The May issue of the Handmade Seller magazine is now available! Scroll down to see a preview of the exciting articles and courses included in this month’s issue!
In the May issue, Mary Kate shares:
- How she overcame adversity and used it as the foundation for her business
- Why finding focus, purpose, and passion is your key to success
- How the Venn diagram can help you zero in on your passion and purpose
- How to find a target audience that’s eager for your products and your help
Mary Kate Dixon —
“It’s funny how certain events in our life that appear to be a burden often become a blessing in disguise and the eventual muse for our life’s work. I posted a few pictures of my products on Facebook and was immediately contacted by friends and family asking if they could try my products. Before long, giving away the candles became pricey, so I decided to create an informal Etsy shop. Within a few weeks, I was receiving purchases from individuals who I did not know and became intrigued with the idea that perhaps I was onto something. Hearing positive feedback about my products from strangers who also had some form of mental illness or chronic stress fueled my passion for helping those like myself. I knew I owed it to them and to myself to consider taking what I was doing more seriously. After months of researching SEO, basic business practices, marketing, and advertising, the importance of targeted marketing and building upon my product line, Wicked Calm Candles, was formally launched in February of 2017.”
– Mary Kate Dixon | Wicked Calm Candles
Here’s a quick preview of the goodies inside this month’s magazine:
- Purpose, Passion, and Profit: How This Seller Found all Three – Mary Kate discovered that certain events in her life which appeared to be a burden become a blessing in disguise and the foundation for a successful business.
- Is Video Marketing Right for Your Handmade Business – More customers are gravitating toward video presentations over written content, but does that mean that it’s a good fit for you and your product? Here are 5 questions to ask yourself as we kick off this new video marketing series!
- The Ultimate Toolkit for a Successful Instagram Giveaway – Giveaways are easy to set up, cost-effective, and if done well they’re fun for your followers, too! Here’s how to pick the right prize and the ideal type of contest to make your Instagram giveaway a success.
- Summer SEO Series: Mother’s Day, Memorial Day, & Father’s Day – Researching and formatting your keywords can be difficult, so we wanted to take some of the guesswork out of it for you by compiling a list of twenty-five general keyword phrases for each holiday!
- Put Down the Mask and Get Real – Modern marketing for small businesses isn’t about pretending to be a corporation. Your audience craves authenticity, and you’re perfectly primed to give it to them as a small business.
- Rock the Mockup Part III – Ready to make your mockups look real? In this video Amy shows you how to place your artwork in mockups so that they look authentic.
- The Anatomy of a Squeeze Page – A squeeze page is a designated URL which has the sole purpose of promoting one service or product. Let’s learn why you may need them and how they can help you!
- The Newsstand – Stay up-to-date on the latest industry updates! This month, learn about Instagram’s new algorithm and shoppable tags, Pinterest’s new ads for sellers, email marketing challenges in 2018, and more!
- And much more!
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