Jackie Pritchard —
“As a bored housewife, I have tried my hand at almost everything handmade. Sewing quilts and clothes, making cheese, soap, lotions, and bath bombs and I’ve done hundreds of farmers markets and craft shows. So what do you do when your husband gets laid off from the job he’s had for the past ten years, and his career is, in effect, over? You roll your sleeves up, pick your best-selling product and plot to take over the world! I created the Canadian Bath Bomb Company more than two years ago, and now my husband Neil and I run one of the largest bath bomb manufacturing companies in Canada! An overnight success? Well, not quite. Let me tell you a little more about how we got there and why we decided to explore the world of handmade wholesale.”
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Here’s a quick preview of the goodies inside this magazine issue:
- From Handmade Retail to Handmade Wholesale– How to make the transition from handmade retail to selling products in bulk.
- Micro-Influencer Marketing– Learn how one company increased profits by 214% with micro-influencers.
- 7 Digital Branding Trends That Will Affect Your Business– Things become obsolete at lightning speed. Here are 7 trends that will affect your business in 2018.
- Adjusting White Balance in Photoshop & Lightroom– Ensure that your colors are being conveyed as authentically as possible.
- Using Holiday Bonuses to Increase Sales– Buff up your promotions by including holiday bonuses and incentivizing potential customers to commit to your offer.
- Find & Verify Influencers with Fohr– How this vetting service makes it easier to find and verify influencers
- 10 Essential Shopify Apps– Enhance your store with these apps that provide you with advanced marketing capabilities.
- The Newsstand– Learn about the new Amazon influencer program, Instagram stories, and how AI is changing marketing in 2017. And much more!