Meet Mathilde! Like many new business owners, she originally had difficulty getting people to visit her website, but that all changed when she started blogging.
In the October issue, Mathilde shares:
- Why she chose blogging to grow her website
- How blogging has increased her website traffic (see her website stats!)
- What kinds of topics she blogs about
- How she schedules posts and stays disciplined (see the schedule she uses!)
- How she posts on social media and gets traffic to the blog posts
Mathilde Fabry —
“I consider blogging to be a powerful tool that increases traffic to my website, brings brand awareness and shares my values. It also helps me increase my newsletter following! However, blogging is time-consuming and can be very frustrating because you don’t always see the benefits right away. You need good discipline to stay consistent no matter what your stats say. When I published my first post, I was super excited and kept looking at the stats all day long, and almost no one read it. The second post was the same, but the third one got some attention. I’m still a long way from being a popular blog, but when I receive messages from people telling me they love my articles, I know I am on the right track. Since starting my blog, I’ve noticed an increase in sales and I have more followers for my newsletter each day.”
-Mathilde | Petit Loulou
Here’s a quick preview of the goodies inside this month’s magazine:
- Question of the Month – How do you go above and beyond for your customers? See how subscribers answered and submit your own answer for next month’s question!
- How Mathilde’s Blogging Routine Grew Her Website – Meet Mathilde! She started a blogging routine that’s steadily increased her traffic over time. Learn what she blogs about, how she schedules posts and how she gets traffic to her blog.
- How to Create Promoted Pin Campaigns – Since 55% of all pinners use Pinterest specifically to find or shop for new products, it’s becoming more important to learn how you can set up promotion campaigns on the platform.
- How to Answer Scary Shipping Questions – There’s nothing more frustrating for a handmade seller than a customer that gives them grief over shipping issues. Here are 4 helpful templates you can use to answer customer questions.
- Re-Posting Your Facebook Content on Instagram Is Not Enough – Different social media platforms have different appeals, and things that may seem relevant on one network could make or break your game on another.
- Building a Crowdfunding Community: 13 Things to Do Before You Launch – According to Indiegogo, successful campaigns usually have 30 percent of their fundraising goal attained within the first two days which means that you need to do a lot of selling and prep work before you go live.
- How to Deal with the Disappointment of Slow Business Growth – There’s an effective four-step strategy that you can use to help you push through your disappointment and frustrations. It’s called the IRRC.
- The Newsstand – Stay up-to-date on the latest industry updates! This month learn about the new Etsy trends that are going crazy, Facebook’s plans for mobile video marketing, and how photo search will soon affect us all.
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