Meet Lennea! As a former physical therapist, she developed a system for problem solving that has translated into 15,000+ sales for her online shop.
In the July issue, Lennea shares:
- How she troubleshoots declining sales on Etsy
- What steps she took to adjust her business and get sales coming back in
- The questions she asks herself to help adapt to the ever-changing trends and develop new products
- How she problem-solves with disgruntled customers and finds a win-win solution
- How she problem-solved through production issues and ultimately ended up creating a new and unique product that became her best-seller
Lennea Trusdell —
“In the six years I’ve been selling on Etsy, I’ve witnessed hopeful makers full of creative passion and enviable skills struggle to get their shops up and running, rise meteorically only to fall just as quickly, or gradually achieve success only to decline gradually. Desperate sellers pepper the forums and Facebook groups wondering what they’re doing wrong. I’ve been there more than once. The tool that has helped me over and over again is using problem-solving skills I learned as a physical therapist to correctly identify problems, find the cause, and come up with a course of action to overcome the difficulty.
As of this writing, I am happy to say I have made and sold well over 15,000 playful printed throw pillows, tote bags, tea towels, aprons, and burlap bins with Minnie and Maude’s unique blend of wit and sentiment.”
-Lennea | Minnie & Maude
Here’s a quick preview of the goodies inside this month’s magazine:
- How This Seller Problem Solved Her Way to 15,000+ Sales – Meet Lennea Truesdell! When things got tough and her business hit snags, she formed an effective way of problem solving that kept her spirits up and her business growing.
- How to Create a Pinterest Showcase for Your Business – A Pinterest showcase is an automatically rotating slider with hand-picked boards and it’s the most noticeable spot on your profile. Learn how to showcase your products in 3 easy steps.
- How to Legally Share User-Generated Content – What do you do when a customer posts images of the product they bought from you? Can you share that image to help promote your brand? We clear up the confusion for you!
- The 5 Finger Approach to Better Personal and Professional Health – The stress of running a business can take a toll on your health and mood. What five things can you do right this second to feel instantly better, more fulfilled, and more centered
- Creating an Upsell Sales Funnel to Increase Your Revenue – Follow along with a jewelry owner who implemented an upsell offer which increased her ROI without increasing her workload. Learn the philosophy of an upsell, how to set it up properly as well as a few tricks to help with conversions.
- Do You Need a CRM – Maintaining good relationships is key to ensuring customer satisfaction, but how can a small business owner stay in contact with each customer? Customer Relationship Management software could be the answer.
- The Newsstand – Stay up-to-date on the latest industry updates! This month, learn about the color that Gen Z is going crazy over, where the Facebook traffic is migrating to, and how micro-influencers are taking over the industry.
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