The May magazine is now available!
This month, we’re thrilled to feature Anna’s inspirational and insightful story about opening her storefront and testing product ideas. She and her partner actually opened up their store before they knew what exactly they would sell and they figured it out by testing what shoppers purchased. Then they took it one step further by creating multiple incomes for their store and testing which types of items sold best during particular times of the year. Nothing was handed to them and they had to create everything themselves, including refurbishing furniture they found on the side of the road to use as display pieces!
“We didn’t start a brick and mortar shop in a traditional, straight forward way. We didn’t have a ton of money to put into it, but we did have time, energy, and endless ideas. We also had an amazing set of skills between us: we were a florist, business owner, painter, mix-media artist, teacher, ceramicist, therapist, saleswoman… and, we were scrappy.
Our vision was broad: open a store and fill it with the things that we make. We had to be flexible, creative, adaptive, and also very willing to throw out ideas that weren’t working.”
-Anna VonRosenstiel | Carter & Rose
Here’s a quick preview of the goodies inside this month’s magazine:
- Creating a Profitable Product Line – Lean how Anna created a storefront with multiple revenue streams and then developed her own product line by testing what shoppers purchased.
- Investing in Branding – Deb debates the pros and cons of paying a professional to design your branding vs. her <$100 temporary branding plan.
- Listening to Your Gut – Erin tells her story of making big business decisions while still staying true to herself and her company’s vision.
- Grow Your Artisan Instagram Account for Free – In this new series, we take you through the process of organically growing your Instagram account.
- Featured Businesses – Get inspired with featured booth displays, innovative products and great social media accounts from artisan entrepreneuers.
- The Newsstand – Learn the latest accessory, office and bathroom shopping trends, get informed about Instagram’s latest new feature, and see what’s new at Etsy headquarters.
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