Transforming your Etsy business with digital products

The January magazine is live and it’s a brand new year! Last month we dug deep into marketing tactics that can help you in 2022, and this month we’re focused on sharing stories from handmade sellers who have made big changes to their business. Our main featured seller completely automated her business when she started selling digital products and our second featured seller is leaving a high-profile job to become a full-time artist. So inspiring! We have lots of other great business topics for you as well, such as how to take stunning pictures on your phone with a few free apps. Enjoy!!

Our First Featured Story: Selling Digital Products

We met Deb when she filled out our featured seller application and mentioned how much she loved her new business model. She began selling her knit accessories back in 2009 and then later realized that selling her patterns, rather than her artwork, completely automated the sales process. No inventory and no shipping.

“My friend told me, “Deb, it’s time to use your analytical brain and begin to design. Offer digital downloads. Work once and get paid over and over again.”

– Deb Buckingham @knitondesigns

Our Second Featured Story: Going Full Time as an Artist

Soo filled our featured seller application and told us that she was leaving her job at Revlon to become a full-time artist. And of course, we wanted to hear all about the process, how she feels, and what her future plans are. It’s so inspiring to see artists pursuing their dreams!

“My dream was to become a creative director at a Fortune 500 company where I would be able to create beautiful campaigns. However, as I slowly climbed up the ladder in corporate, I realized how painful it was. I learned that just being creative doesn’t provide you happiness and wealth. Every time I developed a campaign, I was knocked down by having to make over 50 revisions”

– Soo Kim @soosoostudios

Our Third Featured Story: Thriving During Covid

Elyce was interviewed by Jackie Rupp about her business survived Covid, even though she hadn’t been advertising her website or products before the pandemic hit. All of her income came from local events, which were canceled. She has some great tips for other sellers, including a source where you can get a free business mentor!

“Prior to Covid, I wasn’t emphasizing the website opportunities, and did not advertise our products.”

– Elyce Zahn @cocotutti

Here’s a preview of the goodies inside the January magazine:

Magazine Question of the Month

Last month we asked sellers if they had ever had someone not support their business. Read what they had to say in the Januar magazine! Product by @nurturemewell.

Selling Digital Products Changed Deb’s Business

Deb started her knitting business in 2009, and later realized that selling digital products allowed her to work once and get paid multiple times.

 

Easy Photo-Taking Hacks

Hannah is sharing how she grew her Etsy shop by taking great photos with her phone, and her tips are super easy to follow! All you need are a few free apps.

 

Leaving a Job at Revlon to Be an Artist

After being run down by the corporate ladder, Soo is leaving her job to become a full-time artist. Learn what the journey has been like and what led her to quit her dream job.

 

2022 Marketing Trends

Every year the trends change, and the pandemic has also caused some unexpected new trends. Learn what kind of marketing is expected to be the most impactful in 2022.

 

Running a Post-COVID Business

Covid changed everything for small business owners and Elyce is sharing how she pivoted her business. She has some great advice and business resources for anyone looking for help during the pandemic.

 

The January Newsstand

Get updated on the latest industry news, shopping trends, social media changes, and more!