Nothing is quite the same in 2020. With social distancing measures still in full effect, many are looking for new ways to get into the spooky spirit. “Even though this fall looks different than prior years, costumes, sweet treats, and pumpkins are still top of mind for shoppers,” explains Michelle Mielsen from the Etsy research team. Halloween-themed searches have gone up 27% while shoppers are planning virtual events and drive-by trick-or-treating. Read on to discover the top six Halloween trends on Etsy this year.
2020 Costume Trends
In addition to evergreen costumes like skeletons, zombies, and vampires, 2020 costume trends include everyday heroes (doctors, nurses, firefighters, police officers) and gaming-themed costumes (Halo, Fortnight, and Super Mario). Other popular costumes include Disney’s Frozen characters, Wonder Woman characters, Tiger King-inspired costumes, and election-inspired costumes.
Mask Accessoires
Face coverings are still required in most states, so shoppers are looking for creative ways to incorporate them into their costumes. According to Etsy, there has been a 172% rise in searches for Halloween face masks between July and August. Below are some creative Halloween masks that are trending on Etsy.
Halloween-Themed Pajamas
As many plan to host at-home celebrations, shoppers want to keep things cozy and in-character with Halloween-inspired sleepwear. ‘Halloween PJs’ is trending on Etsy with a 206% spike in searches. “Pose for your obligatory Instagram post, then settle in for a low-key night of snacking on candy corn and marathoning scary movies,” says Etsy trend expert Dayna Isom Johnson.
Spooky Accessoires
There’s no better time to show your creativity than this Halloween. Many of our usual events have gone virtual in 2020, so shoppers are looking for creative ensembles and accessories to stand out on-screen. From spooky earrings to haunting hats and festive jewelry, Etsy has seen a 68% increase for Halloween-inspired accessories.
“Halloween is always one of our family’s favorite Holidays and I’m thrilled to read that it appears many people will still be participating, though it may look a little different,” shares Etsy seller MoonLightSupplies. “We have added some DIY Halloween / Dia De Los Muertos earring kits that I am SO excited about.”
Since DIY kits have been trending since the start of the pandemic, creating Halloween-inspired kits is a sure to sell well on Etsy!
Trick-or-Treating with a Twist
While most people still plan to celebrate Halloween, in a recent survey by Party City, 70% have said to seek alternatives to traditional trick-or-treating. Many are setting up standalone treat stands and sanitation stations outside their homes, while others plan socially distanced events like drive-by trick-or-treating and trunk-or-treat dates. Etsy has seen a 51% increase in searches for Halloween and trick-or-treat signs.
Seasonal Outdoor Decor
To safely spread seasonal fun, shoppers are putting more effort into their outdoor decor. From Halloween doormats (up 57%) to wreaths (up 17%) and outdoor Halloween decor (up 33%), Halloween decor is trending. “Whatever your vision, we’ll all be getting extra-creative this year, and that means DIY-ing a lot of our decorations too,” Danya Isom Johnson says. “I’m talking everything from hand-painted pumpkins to festive fringe banners that holler ‘Happy Halloween!’ from a distance.”
Nothing is quite the same in 2020. With social distancing measures still in full effect, many are looking for new ways to get into the spooky spirit. “Even though this fall looks different than prior years, costumes, sweet treats, and pumpkins are still top of mind for shoppers,” explains Michelle Mielsen from the Etsy research team. Halloween-themed searches have gone up 27% while shoppers are planning virtual events and drive-by trick-or-treating. Read on to discover the top six Halloween trends on Etsy this year.
2020 Costume Trends
In addition to evergreen costumes like skeletons, zombies, and vampires, 2020 costume trends include everyday heroes (doctors, nurses, firefighters, police officers) and gaming-themed costumes (Halo, Fortnight, and Super Mario). Other popular costumes include Disney’s Frozen characters, Wonder Woman characters, Tiger King-inspired costumes, and election-inspired costumes.
Mask Accessoires
Face coverings are still required in most states, so shoppers are looking for creative ways to incorporate them into their costumes. According to Etsy, there has been a 172% rise in searches for Halloween face masks between July and August. Below are some creative Halloween masks that are trending on Etsy.
Halloween-Themed Pajamas
As many plan to host at-home celebrations, shoppers want to keep things cozy and in-character with Halloween-inspired sleepwear. ‘Halloween PJs’ is trending on Etsy with a 206% spike in searches. “Pose for your obligatory Instagram post, then settle in for a low-key night of snacking on candy corn and marathoning scary movies,” says Etsy trend expert Dayna Isom Johnson.
Spooky Accessoires
There’s no better time to show your creativity than this Halloween. Many of our usual events have gone virtual in 2020, so shoppers are looking for creative ensembles and accessories to stand out on-screen. From spooky earrings to haunting hats and festive jewelry, Etsy has seen a 68% increase for Halloween-inspired accessories.
“Halloween is always one of our family’s favorite Holidays and I’m thrilled to read that it appears many people will still be participating, though it may look a little different,” shares Etsy seller MoonLightSupplies. “We have added some DIY Halloween / Dia De Los Muertos earring kits that I am SO excited about.”
Since DIY kits have been trending since the start of the pandemic, creating Halloween-inspired kits is a sure to sell well on Etsy!
Trick-or-Treating with a Twist
While most people still plan to celebrate Halloween, in a recent survey by Party City, 70% have said to seek alternatives to traditional trick-or-treating. Many are setting up standalone treat stands and sanitation stations outside their homes, while others plan socially distanced events like drive-by trick-or-treating and trunk-or-treat dates. Etsy has seen a 51% increase in searches for Halloween and trick-or-treat signs.
Seasonal Outdoor Decor
To safely spread seasonal fun, shoppers are putting more effort into their outdoor decor. From Halloween doormats (up 57%) to wreaths (up 17%) and outdoor Halloween decor (up 33%), Halloween decor is trending. “Whatever your vision, we’ll all be getting extra-creative this year, and that means DIY-ing a lot of our decorations too,” Danya Isom Johnson says. “I’m talking everything from hand-painted pumpkins to festive fringe banners that holler ‘Happy Halloween!’ from a distance.”
