* Some articles may contain affiliate links for researched products. There is no extra cost to you and it helps pay for boring stuff like website hosting and plugins.
Businesses and entrepreneurs have truly benefitted from the innovations of the digital age, so much so that online businesses and e-commerce websites have been on the rise with no signs of slowing down anytime soon. This has made the online space increasingly competitive for businesses, which means you have to do everything you can to continue improving.
But how do you go about doing this? Today, we’ll be talking about four tools that you can use to improve your online business. Read on to learn more about them.
Buffer
Social media has transformed our lives, and the world of business is no different. From the promotion of products to selling handmade creations, businesses have used social media to boost their performance. This is because social media allows businesses to reach millions of people through a single click. And while it’s simple enough to use, there’s always room to improve.
Buffer is an app that lets you post on multiple social media platforms all from one place. To add to this, it also gives you an easy-to-understand summary of how audiences are engaging and reacting to your posts. This lets you know which posts are effective and which posts aren’t. The data acquired will go a long way in improving your business’s digital marketing campaign because you’ll get to know your audience better.
Google Analytics
Speaking of data, it’s now the lifeblood of most businesses. Data can help your company reach its full potential, maximizing both profitability and overall efficiency. In fact, the retail industry has been making use of data to enhance their services for a long time. By tracking their customers’ shopping habits, they can tailor what their customers see on their site according to their preferences. This is why tools such as Google Analytics have become essential to both big and small businesses today. Through this data, you’ll be able to curate your content and create products according to what’s popular on your website. Google Analytics allows you to collect data, such as what people are clicking on the most and where they found your website.
Additionally, using data also lets you know what kind of content to avoid by revealing what pages people bounce off of. Doing so will save you both time and frustration, making data one of the most cost-effective tools in your arsenal.
Canva
Design has taken center stage and has become increasingly important in recent years. This newfound appreciation for design has brought about a need for good design software in all industries. Even the manufacturing industry needs the best PCB design software that can act as a one-stop-shop for all their design requirements. Graphic tools remove the need to hire a professional every time you need to create a social media post, making the entire process more efficient and cost-effective. The demand for customizability and ease of use has driven design software forward in the market. And these very principles are what make Canva a great tool for your business.
Canva is your all-in-one solution for any of your design needs. What’s more is that they give you a slew of templates, background images, and fonts to create your design making it incredibly user friendly even for someone without a background in design. This is important as you’ll want software that is accessible, removing the need to have to teach someone to use it.
Upwork
The “gig economy” is booming. So much so that experts believe that 43% of the workforce will be freelancers by the end of this year. This has led to an influx of talent within the freelancing community — the talent that your company should be utilizing. But how do you find people that match your exact needs?
This is where Upwork comes in. Upwork’s main selling point is that they connect skilled individuals with companies that require their services. All you have to do is post a job and the talent will find you. What’s even better is that Upwork will act as the middleman protecting both sides in the transaction. This allows you to focus on the important things, as you can leave the clerical stuff up to them.
Interested in a subscription to the magazine?
Interested in a digital or print subscription to our quarterly magazine? Or are you interested in reading back issues of the magazine?
