Whether you’re new to Etsy or you need a quick refresher on how the Etsy algorithm works, this video from Tizzit.co is a great rundown of the facts (not opinions) of how the platform ranks its listings. Understanding the software behind the platform will allow you to focus on what matters and get your listings ranked by providing Etsy + shoppers what they truly want from you.
This video is under 10 minutes long and it breaks down the Etsy algorithm in an easy-to-understand way. Here’s what you’ll learn about:
Query Matching
- Product titles
- Product tags
- Product categories
- Product attributes
- Product descriptions
Ranking
- Relevancy
- Listing quality score
- Conversion rate
- Recency
- Customer experience score
- Shipping price
- Launguages & translations
- Shopper’s habits
Want access to the SEO checklist mentioned in the video?
